Services

Web site

Newsletters

Direct Mail

Ads

Print

Signage

Customer-Focused Web Site

• Emphasis on customer information needs
  • Help information
  • Ideas
  • Sale specials
• Regular site updates - specials, events, sales
• Web pages professionally done for you
  • Supply only direction, information and images
  • You maintain full approval and control
  • Manufacturer materials incorporated
• Coordinated with other marketing initiatives

Web Site Features

• Seasonal information
• Problem-solving tips, instructions
• Promos, printable coupons
• Featured products and services
• Store hours, directions (map)
• Unlimited photo gallery of pools and spas
• Domain name hosting with 15 eMails
• Custom design and maintenance

Cost Example: Web Site

• Fixed costs
  • Domain name: $25 each per year
  • Site hosting w/ 15 eMail accounts: $420/ year
• Design and Initial Build-out
  • Design $800
  • Page production (40-50 pages): $2,700
• Promotion - “Bookmarks”: $400
• Updates/Expansion

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Visit retail customer sites:

J. C Pools - pool builder

North Shore (MA) Pool & Spa - spa dealer

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