Principals

Cliff Kolovson, owner of Pointed Communications — has more than 30 years of communications experience in one form or another. Since early 1991, Cliff has operated Pointed Communications to serve dozens of small- and medium-sized companies with a wide variety of communications projects.

His first career was in community journalism, having graduated with a BS in Journalism from the University of North Carolina at Chapel Hill ('73). For more than 10 years he served as a newspaper reporter, editor, photographer, and assistant publisher. His second career was in corporate communications for high-tech divisions of Eastman Kodak Co. located in the Boston area This included nearly 10 years of service for Atex Publishing Systems, a maker of computer typesetting and page layout systems for newspapers and magazines. He also served as marketing communications director for a division that sold UNIX-based, multi-purpose computer systems for law firms.

Robert Maxwell is founder of Maxwell Associates, a management consulting firm specializing in marketing strategy and business development. He has managed projects, done research and worked with companies in a variety of industries to improve their marketing efforts, sales performance and management processes.

After graduation from Bowdoin College with a BA in English, Bob worked as Purchasing Manager and then as Director of Marketing & Operations for Bicknell, Inc., a swimming pool and hot tub distributor. He led their management team for nine years when the company tripled sales, increased profits six-fold, and grew from 3 to 10 branches servicing pool/spa retailers, builders and service companies throughout the northeastern United States.

Bob serves on the National Spa & Pool Institute, Region IX, Board of Directors and as Chairman of the Region IX Design Awards Competition. He has been advisor, coach and project manager to a variety of small, mid-size and large corporations. Client work includes strategy development, creating marketing programs, hiring sales teams, improving presentations, developing sales and marketing tools, business planning, evaluating and implementing business processes, market research, profit and budget planning, trade show and lead management, and dealer training seminars.

For the past five years, Bob and Cliff have worked together on a number of projects for companies in the swimming pool and hot tub industry.

Pointed Marketing's Uniqueness

• Specializes in marketing for small businesses

• Years of experience in marketing strategy and project management

• Years of experience in pool/spa industry; including
  work for manufacturers; family history in pool supply distribution and pool construction

• Wide range of services: strategic planning, graphic design, printing, electronic publishing, direct mail, retail displays